Resources Library by ANA

Synergistic co-creation

The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Prakash Dadlani, Deepa Soman

April 20, 2010

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Steffen Hück, Michael Bartl

Company: HYVE

November 19, 2009

The future consumer

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Darren Lewis, Koen van der Wal

Company: MetrixLab

October 29, 2009

How to be successful in co-creation research?

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Volker Bilgram, Johann Füller, Birgit Rieder

October 29, 2009

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way

Authors: Mark Earls, John Kearon

Company: BrainJuicer

September 22, 2009

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way

Authors: Rachel Brown, Fiona Blades

Company: MESH Experience

September 22, 2009

Gaming 0.0

This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for ideation in order to get the best out of people....

Catalogue: Congress 2009: Leading The Way

Authors: Jeroen Verbrugge, Abke Geels, Sylvie Verbiest, Arthur Fletcher

Company: Blauw Research

September 22, 2009

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter

Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.

April 7, 2009

Co-creating insights

Many brands over the years have talked the talk in terms of being a customer driven organisations, but this has often meant little more than brand teams attending a few customer immersion sessions and testing a few ideas in focus groups and through...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Andrew Needham, Philip McNaughton

Company: Face

February 11, 2009